Privacy Policy

Effective date: 01/26/2026

Water Clarity (“Water Clarity,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit waterclarityguide.com (the “Site”).

1) Who We Are

Water Clarity is a water filtration review and education website.
Contact: info[at]waterclarityguide.com

2) Information We Collect

A) Information you provide

• Contact requests: If you contact us by email or form, we collect the information you submit (such as name, email address, and message).
• Comments (if enabled): If you leave a comment, we collect the information shown in the form and may collect your IP address and browser user agent for spam prevention.

B) Information collected automatically
When you browse the Site, we (and our service providers) may automatically collect:

• Device and browser details
• Pages viewed and time spent
• Referring/exit pages
• General location (e.g., city/region)
• Approximate interaction data (site usage patterns)

3) Cookies and Similar Technologies

We use cookies and similar technologies to:

• Keep the Site working properly
• Remember preferences
• Measure site performance (analytics)
• Support embedded video playback (YouTube)

In jurisdictions like the UK/EEA, non-essential cookies (including analytics and some video cookies) generally require consent.
You can manage cookies through your browser settings and (where available) our cookie preferences tool.

4) Google Analytics

We use Google Analytics to understand how visitors use the Site (for example, which pages are popular and how the Site is performing). Google Analytics uses cookies (such as the “_ga” cookie) to help measure and report website usage.
Google Analytics collects information like device/browser details and on-site activity; Google’s documentation also notes that Google Analytics 4 does not log or store IP addresses.

5) Google Search Console

We use Google Search Console to monitor and improve how our Site appears in Google Search (for example, search queries, impressions, clicks, indexing, and site health). Search Console does not require adding cookies or tracking code to your device when you visit our Site.

6) YouTube Embedded Videos

Some pages on this Site include embedded YouTube videos. When you view embedded videos, YouTube/Google may set cookies and receive information about your interaction with the video (e.g., for playback, analytics, and advertising features depending on your settings).

7) Affiliate Links

Water Clarity may use affiliate links. If you click an affiliate link, the retailer or affiliate network may use cookies or similar tracking to attribute a purchase to our Site. This helps us earn a commission at no extra cost to you. See our Affiliate Disclosure for details.

8) How We Use Your Information

We use information to:

• Operate and maintain the Site
• Respond to messages and support requests
• Improve content quality and user experience
• Monitor site performance and troubleshoot issues
• Protect the Site from spam, abuse, and fraud

9) Sharing of Information

We do not sell your personal information. We may share information with:

• Service providers that help us run the Site (hosting, analytics, security, forms/email tools)
• Affiliate partners solely for referral tracking
• Authorities if required to comply with legal obligations
• A successor entity if the Site is transferred (e.g., sale/merger), with appropriate safeguards

10) Data Retention

We keep information only as long as necessary for the purposes described above:

• Contact messages: retained as needed to respond and maintain basic records
• Analytics data: retained according to Google Analytics settings and controls
• Cookies: retained based on each cookie’s duration or until you delete them

11) Your Rights and Choices

Depending on where you live, you may have rights to access, correct, delete, or object to certain processing of your personal information. You can also control cookies through browser settings and any cookie preferences tool we provide.
To make a request, email info[at]waterclarityguide.com.

12) Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children.

13) Changes to This Policy

We may update this policy from time to time. Updates will be posted on this page with a new effective date.

14) Contact

Questions about this Privacy Policy? Email info[at]waterclarityguide.com.